As explained in the BCM210 lecture and in this weeks reading “What Is Research?” by Arthur Berger, research is something we do every day. Berger explains, “If we look at research as an attempt to find out about things and people and the complexities of communication, research becomes fascinating. Because of the way the human mind works, we are, in a sense, always doing research- but not always doing scientific and scholarly research”. Media research is used within the media whenever there is a story or news told, it is impossible to write or tell the news without conducting a background search, whether its qualitative or quantitative or a bit of both. There isn’t a position in mass media that does not conduct research.
There are many aspects of the media, one of these that interests me the most would be television. Upon doing some quantitative research I came across some statistics from the Australian Communications and Media Authority that interest me… according to their research, in total, there are about 18.7 million working television sets in private dwellings in Australia—an average of 2.2 per household. I have 5 in my house, only two of those get used and its only for about an hour a night watching the news, but on average according to the Australian Bureau of Statistics, Australian adults spend an average of 13 hours a week watching TV, thats a whopping ONE month a year sitting in front of the big screen. Majority of this is probably Keeping up with the Kardashians or Gossip Girl, but part of this would be news channels, whether 7, 9, 10 or sbs. With hundreds of stories being told a week, there is countless amounts of hours conducting media research and background information before airing any of the reports.
As news media is now crossing between citizen and professional journalism with the many new media platforms, this new mixed news media requires a new mixed media guidelines and ethics that need to apply to both amateur and professional whether they blog, Tweet, broadcast or write for newspapers. Information is becoming a lot more easier to access but this does not mean it’s all reliable. Nonetheless, according to the ACMA (Australian Communications and Media Authority) the television set remains the main device on which Australians watch video content.
I research every day, if it’s looking up animals to buy, proving a statement my boyfriend made is wrong or why my arm has sharp pains, which is never a good idea because it always leads to “I might be dying”. It might not always be scholarly research but I am forever learning new things by reading up on information I am interested about. Media research is extremely useful and covers such a broad subject. From documentaries on wildlife to the lives of wives living with mob husbands. The topics are very diverse, media research, which is defined by Berger as being scholarly “generally speaking, more systematic, more objective, more careful and more concerned with correctness than everyday research.”